By stripping the content and elements to their core, we created a space which center-stages the products of Just Haasnoot. In order to add life and a sense of calm, we adapted a simple and consistent animation style, mimicking the pattern of the human breath. Content adhered to a 12 point grid system, and for type we chose a quirky yet highly legible Klim Type Foundry font; Calibre.
Together it creates a space where the products are amplified by the intimate design process surrounding it.